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Tropicana: Saving the Environment? March 26, 2009

Posted by Afflatus in Environment.
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I found a very interesting blog post by Steven Levitt, author of Freakonomics, on his blog about Tropicana’s new environmental/marketing campaign. Essentially, each time you buy a carton of Tropicana orange juice and type the code in online, you will save 100 square feet of rain forest in the Amazon. As an economist, Levitt analyzes the costs and benefits of this decision for Tropicana. He argues it’s an extremely smart business decision. It’s a great idea, and it saves the rain forest; but is it really as helpful as you think? Read more here.

Julian refuses to drink Trader Joes orange juice, and instead insists on drinking Tropicana. The environment has nothing to do with it though, he just likes the taste!

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