jump to navigation

Tropicana: Saving the Environment? March 26, 2009

Posted by Afflatus in Environment.
Tags: ,

I found a very interesting blog post by Steven Levitt, author of Freakonomics, on his blog about Tropicana’s new environmental/marketing campaign. Essentially, each time you buy a carton of Tropicana orange juice and type the code in online, you will save 100 square feet of rain forest in the Amazon. As an economist, Levitt analyzes the costs and benefits of this decision for Tropicana. He argues it’s an extremely smart business decision. It’s a great idea, and it saves the rain forest; but is it really as helpful as you think? Read more here.

Julian refuses to drink Trader Joes orange juice, and instead insists on drinking Tropicana. The environment has nothing to do with it though, he just likes the taste!


No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: